Jul 23, 2013
It’s the dog days of summer, and your small business might be starting to feel like a ghost town. Everybody seems to be working shorter days, or on vacation, or just not ready to shift gears from browsing to buying. You may be thinking of throwing in the towel, but your business doesn’t have to suffer from a summer slowdown.
While you can’t expect people to stop taking summer vacations, there are plenty of things you can do to give your small business a summer boost in unexpected ways. At the least, these tips will help you build a stronger foundation for when business shifts back to normal after the nice weather ends.
1. Put a Shine on Your Social Media Accounts
2. Get Creative with Your Campaigns
3. Meet New People (And Learn Stuff, Too)
4. Reconnect With Your Customers Through a New (Or Improved) Newsletter
5. Head for the Hills (Or the Beach, or the Park)
Read full article HERE
I loved this article, which is why I wanted to share it with you. My business also hits a summer slump every year, and I do implement most of these 5 steps to boost my business for the fall, and they do work. Here are a few things that might help!
For #1, consider using Canva to create some really great social media images/backgrounds. I use it for just about everything!
For #2, using MailChimp will allow you to easily get some great campaigns out there, and you can even automate them for ease in the busy months.
For #3, consider visiting Meetup to find some local meetings that will benefit your business and keep you engaged.
For #4, this great article will give you 5 ways to improve your email newsletters.
For #5, this neat little website that will help you locate some beaches near you.
Don’t be afraid to get creative, or to take some time to relax! Pick up a new book and educate yourself in something new that could benefit your business! There are always opportunities to learn and to use it as an asset to your business! Small business owners never quit working, but it doesn’t have to be hard work all the time!