grab viewers’ attention and keep it direct and to the point
always use a catchy image that is relevant to your content
Content: short paragraphs and bullet points, and link relevant content back to your website
typos and grammar errors are very unprofessional
include a way for your viewers to share through social media, or forward your email to others
include images/links to your social media accounts for viewers to connect with you easily
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results
Send to who?
(those who use your business on a regular basis)
(those who occasionally use your business)
(those who have given you their email address, but have never used your business)
Coupons for goods/services
Giveaway items for sharing your business with others
Thank you emails to show how much you care about them
Coupons for goods/services (not as much of a discount as Loyal Clients)
Run contests to get these clients to share your business with others
Reminder emails about what your business is all about and how you can help them
Coupons for good/services (not as much of a discount as Occasional Clients)
Create a Poll or a Survey to ask what they are interested in, to learn more about them
Follow-up emails to see how interested they really are in your business, to show them you are still available and want to help them
Remember to tell all your clients about monthly specials, monthly holiday events, or activities related to your business!
Loyal Clients: Twice a month
Occasional Clients: Once a week
Potential Clients: Once a month
The reason I suggest that potential clients be sent emails less often, is because they don’t currently bring you revenue. Don’t spend too much time working on them. Just sending them something once a month reminds them that you are still there for them when they need you.
Occasional clients need more attention, to get them to the point of being a loyal client. They need your attention more! They already know how great you are, they just need to be reminded with great content, and rewards will come their way (and yours).
Loyal clients are already your bread and butter. They will always come back for more because they know how important you are to them. Sending them emails with goodies just solidifies that, which makes them come back over and over again, and more often too! They are the most profitable clients! Treat them right!
Your Employees !!!
Remember, without your employees, your business wouldn’t be running the way it is today. Don’t leave any of them out of the loop. Give them updates about your business, tell them about new items or services that will be coming out soon, explain to them that you’re working on drawing more business, and show them what that means…for them!!
They are important to your business. Run a contest to see who can sell more items! Give a day off to the winner, or a free product from your store, or a free lunch on you! Happy employees make for a GREAT business owner…and a profitable business!!
You should email your employees about once a month to keep them updated on monthly specials, etc. It really is a great communication tool for small businesses!
Loyal Clients: Send them an email twice a month
Occasional Clients: Send them an email once a week
Potential Clients: Send them an email once a month
Employees: Send them an email once a month
Cost of package: $500 per month (that’s a small price for growing your business)!!!
This cost includes tracking all open and click-through rates, emailing you results for each campaign, and making changes as needed based on monthly results! It will only make your business grow faster!!
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