Email Marketing: 7 best techniques that can lead to a great campaign

Email Marketing Image

7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content:  short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

Send to who?

Loyal Clients
(those who use your business on a regular basis)

Occasional Clients
(those who occasionally use your business)

Potential Clients
(those who have given you their email address, but have never used your business)

Send what?

Loyal Clients

  1. Coupons for goods/services

  2. Giveaway items for sharing your business with others

  3. Thank you emails to show how much you care about them

Occasional Clients

  1. Coupons for goods/services (not as much of a discount as Loyal Clients)

  2. Run contests to get these clients to share your business with others

  3. Reminder emails about what your business is all about and how you can help them

Potential Clients

  1. Coupons for good/services (not as much of a discount as Occasional Clients)

  2. Create a Poll or a Survey to ask what they are interested in, to learn more about them

  3. Follow-up emails to see how interested they really are in your business, to show them you are still available and want to help them

Remember to tell all your clients about monthly specials, monthly holiday events, or activities related to your business!

Loyal Clients:               Twice a month

Occasional Clients:     Once a week

Potential Clients:         Once a month

The reason I suggest that potential clients be sent emails less often, is because they don’t currently bring you revenue.  Don’t spend too much time working on them.  Just sending them something once a month reminds them that you are still there for them when they need you.

Occasional clients need more attention, to get them to the point of being a loyal client.  They need your attention more! They already know how great you are, they just need to be reminded with great content, and rewards will come their way (and yours).

Loyal clients are already your bread and butter.  They will always come back for more because they know how important you are to them.  Sending them emails with goodies just solidifies that, which makes them come back over and over again, and more often too!  They are the most profitable clients!  Treat them right!

Your Employees !!!

Remember, without your employees, your business wouldn’t be running the way it is today.  Don’t leave any of them out of the loop.  Give them updates about your business, tell them about new items or services that will be coming out soon, explain to them that you’re working on drawing more business, and show them what that means…for them!!

They are important to your business.  Run a contest to see who can sell more items!  Give a day off to the winner, or a free product from your store, or a free lunch on you!  Happy employees make for a GREAT business owner…and a profitable business!!

You should email your employees about once a month to keep them updated on monthly specials, etc.  It really is a great communication tool for small businesses!

Loyal Clients:                     Send them an email twice a month
Occasional Clients:           Send them an email once a week
Potential Clients:               Send them an email once a month
Employees:                        Send them an email once a month

Cost of package: $500 per month (that’s a small price for growing your business)!!!

This cost includes tracking all open and click-through rates, emailing you results for each campaign, and making changes as needed based on monthly results!  It will only make your business grow faster!!

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Virtual Assistant
elizabethdebol@live.com
Business Virtual Services

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