Online Business Events for February 2016

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UPCOMING EVENTS FOR FEBRUARY 2016

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Assess Your Business:  Introduction to GrowthWheel Tools
February 11, 2016
This webinar series introduces business owners to the GrowthWheel toolkit while working with a certified business advisor.

GrowthWheel Tool:  Improve Cashflow
February 17, 2016
This webinar identifies to cash flow challenges and tools to determine whether your problems are due to profitability or timing.

Social Media Timesavers
February 17, 2016
Find time to save time with advanced social media tips & tricks! Managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed for people like you in mind!

Boost Your Bottom Line: The Credit Issue
February 18, 2016
The Credit Issue Personal Credit is impacted by each financial decision you make.  Come learn about it from a financial literacy educator.

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Advanced Exporting – Live Webinar
February 25, 2016
This webinar is for the Advanced Global Operational or Sales Professional.  Learn invaluable tips on how to successfully manage key export challenges.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

Click HERE for updated information

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2016 Online Small Business Events

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Health Benefits Done Right: Health Insurance and the Role of Payroll
January 26, 2016
Finding the right health care for your small business doesn’t have to be hard or costly. This webinar contains the basics you’ll need to find the right plan for you and your employees, and how it relates to your payroll solution.

How to Grow Your Business Online
January 26, 2016
Google is now an important part of the marketing mix for many companies, capable of driving tremendous business. This session is designed to help you understand the factors Google uses to determine the rankings of sites in their organic results, and within their paid results (PPC).

What’s Ahead for Affiliate Marketing?
January 27, 2016
Learn about new products and services on the road map for this year and how you can benefit from them.

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts, and website development.

Credit Card Surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

7 Powerful Excel Features Every Government User Needs to Know
January 27, 2016
Many government employees use Microsoft Excel® only occasionally for updating figures on a monthly report, creating a budget, or preparing mailing lists. Being comfortable using Excel is a great skill to have, but becoming a more knowledgeable user is even better.When you master some power-user tricks, you’ll be more productive and valuable at work.While it is important to play around with Excel and try different functions, having an expert walk you through the process is so much better.During this webcast, you’ll get a step-by-step demonstration of some key Excel features that can truly advance your skills and boost your productivity.

GrowthWheel Tool:  Engaging Customers in Conversation
January 28, 2016
How do you best engage customers/clients to retain and continue to serve them?  Explore activities to start conversations, how to think through what vehicles you’ll use, and key messages you want to convey.

How to Kill It In Social Media
January 28, 2016
You will learn to develop and execute a social media plan for your small business.  You will also learn how to drive traffic and extend brand awareness by leveraging social media.

Free Publicity – Get Buzz and Attention in the Media
January 28, 2016
Presenter Ramon Ray has been featured in the NY Times, Wall Street Journey, Inc Magazine and beyond. In this webinar, he’ll share his secret sauce for getting the media talking about YOU and your product or service.vBusinesses who get media attention build credibility and quickly extend their brand reach faster than simple word of mouth marketing or other marketing. Attendees will leave this insightful, energized and practical presentation with specific tools and best practices to get the attention of local and national media.

How to Build Your First Mobile App
January 28, 2016
Learn from experts about how to approach building a mobile application and explore various do-it-yourself or outsourcing options.

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Check back often for updated events!
And don’t forget to connect through LinkedInTwitter, and Google+.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

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Marketing Challenges of a Debut Author

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Writing a book was never on my post-retirement bucket list.  

In fact, when I decided to leave my wonderful job as a school Occupational Therapist in 2010, I was going to volunteer at the Humane Society.  As altruistic as that sounds, it probably wasn’t the best idea.  I’m a sucker for mewing kittens and sad puppy dog eyes and would have schlepped them home to the dismay of my husband and disservice to our four critters.

Retiring was quite fortuitous, though, as tragically my mother was in the midst of her rapid decline from dementia.  My once brilliant and kind mother eroded into an agitated, confused and severely compromised woman as Alzheimer’s advanced.

Just months before she passed away the following year in 2011, Mom was mostly non-verbal and completely dependent.  I was determined that she would not be remembered as the withering, mumbling old woman lying in the bed, but as the vivacious, intelligent patient Lady who was my mom.

Like the Phoenix, from my mother’s ashes arose I Will Never Forget – A Daughter’s Story of Her Mother’s Arduous and Humorous Journey Through Dementia.

Hers was a story that needed to be told, as it is everyone’s story!

As a debut author, I knew nothing about publishing and especially marketing.  The self-publishing part turned out to be simple enough; just write a big check!  (And I might add “anyone with a big enough check can get any piece of trash published” thus deluging the book market with millions of new releases every day).  However, recouping my ghastly out of pocket expenses through book sales proved frustrating.  I just thought Simon and Schuster would eventually show up at my house and write me a big check!  Ha! Wrong!

 I actually had a marketing consultant through the self-publishing company who provided a lengthy list of recommendations:

  1. Enter I Will Never Forget in Book Award Competitions.  In 2013, I won the prestigious Indie Excellence Award in Aging and seven others.

  2. Set up Facebook and Twitter author pages.

  3. Purchase a web site domain name.

  4. Design my web site www.IWillNeverForgetBook.com.

  5. Market.  Promote.  Network.  Contact.  Repeat.

 Great strategies but they all require more financial outlay, considerable internet help, volumes of time or all three.

 When the web site launched, I officially became a Small Business Owner!  Yeah!  Now what?

Self-Marketing is exhaustively time-consuming!

I was buoyed initially by purchases from family and friends, but they’re a finite source.  Finally, I acknowledged the need for a publicist.  And yes, cha-ching!  But it was an awesome six months as he generated considerable radio and television interviews, requests for articles, endorsements, book signings, etc. all of which gleaned great exposure for I Will Never Forget.

When the marketing campaign ended, though, there I was again, floundering in the murky waters of self-marketing.  Gradually I’ve learned about branding, blast marketing in 15 words, search engine optimization and Blah! Blah! Blah!

Social media is clearly a necessary promotional tool but it’s not without issues.  Facebook reaches “friends” and not necessarily a global market and I’ve been blocked several times by Facebook from using Facebook!  Linked-In has been the most successful in promoting I Will Never Forget especially nationally; however, I’ve been temporarily “restricted” there too!  Although Twitter is more expansive in global markets, trying to promote my book with only 140 characters initially stymied me.

Small Business Owners: Just Keep Juggling the Balls

 I would love to post the magic tricks to SBO success, but I haven’t a clue!  The reality is, the strategies that work for one type of business or owner probably won’t fit another.  Local restaurants mostly market to the surrounding community, whereas authors can promote their eBook anywhere in the world.

Through proverbial trial and error, I’ve learned what works best and what doesn’t in marketing I Will Never Forget.  For example, there are literally countless author groups on line intended to facilitate exposure for one’s book.  But being active in all of these energy gobbling, time-consuming groups is insane, so I’ve whittled it down to a few and discarded the rest.

I’m very good at multi-tasking which helps but marketing a small business is still exhausting and never ending.

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However I’m honored to have penned the:

Multi-Award Winning, Best-Selling Memoir I Will Never Forget – A Story So Incredible It Could NEVER Be A Work Of Fiction!

Now back to social media, cold calls, writing new articles, etc.

 Elaine C. Pereira, MA OTR/L CDP, CDC

Connect with Elaine through LinkedIn

Click HERE to purchase I Will Never Forget

Small Business Start Up Course for Entrepreneurs!!

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If you are a new small business owner, you must take the time to work this course into your schedule!!!

You can take it at your own pace.  Lots of reading, but very good, helpful information!!!

Download your FREE copy of this course…today!!

Click for Details

Email Marketing: 7 best techniques that can lead to a great campaign

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7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content:  short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

Send to who?

Loyal Clients
(those who use your business on a regular basis)

Occasional Clients
(those who occasionally use your business)

Potential Clients
(those who have given you their email address, but have never used your business)

Send what?

Loyal Clients

  1. Coupons for goods/services

  2. Giveaway items for sharing your business with others

  3. Thank you emails to show how much you care about them

Occasional Clients

  1. Coupons for goods/services (not as much of a discount as Loyal Clients)

  2. Run contests to get these clients to share your business with others

  3. Reminder emails about what your business is all about and how you can help them

Potential Clients

  1. Coupons for good/services (not as much of a discount as Occasional Clients)

  2. Create a Poll or a Survey to ask what they are interested in, to learn more about them

  3. Follow-up emails to see how interested they really are in your business, to show them you are still available and want to help them

Remember to tell all your clients about monthly specials, monthly holiday events, or activities related to your business!

Loyal Clients:               Twice a month

Occasional Clients:     Once a week

Potential Clients:         Once a month

The reason I suggest that potential clients be sent emails less often, is because they don’t currently bring you revenue.  Don’t spend too much time working on them.  Just sending them something once a month reminds them that you are still there for them when they need you.

Occasional clients need more attention, to get them to the point of being a loyal client.  They need your attention more! They already know how great you are, they just need to be reminded with great content, and rewards will come their way (and yours).

Loyal clients are already your bread and butter.  They will always come back for more because they know how important you are to them.  Sending them emails with goodies just solidifies that, which makes them come back over and over again, and more often too!  They are the most profitable clients!  Treat them right!

Your Employees !!!

Remember, without your employees, your business wouldn’t be running the way it is today.  Don’t leave any of them out of the loop.  Give them updates about your business, tell them about new items or services that will be coming out soon, explain to them that you’re working on drawing more business, and show them what that means…for them!!

They are important to your business.  Run a contest to see who can sell more items!  Give a day off to the winner, or a free product from your store, or a free lunch on you!  Happy employees make for a GREAT business owner…and a profitable business!!

You should email your employees about once a month to keep them updated on monthly specials, etc.  It really is a great communication tool for small businesses!

Loyal Clients:                     Send them an email twice a month
Occasional Clients:           Send them an email once a week
Potential Clients:               Send them an email once a month
Employees:                        Send them an email once a month

Cost of package: $500 per month (that’s a small price for growing your business)!!!

This cost includes tracking all open and click-through rates, emailing you results for each campaign, and making changes as needed based on monthly results!  It will only make your business grow faster!!

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Virtual Assistant
elizabethdebol@live.com
Business Virtual Services

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Real Estate Assistance – See how we can help YOU!

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Welcome.  I would like to offer you my REAL ESTATE DESIGN package.  I have designed a digital package that will help you promote your listings, gain more attention to your business, and benefit your clients greatly!  With the impact that social media has on just about everything these days, why not take advantage of this digital design package!!

 Click for Details

I have recently partnered with a really great woman, Carol Trauthwein.  She is a listing/transaction coordinator for realtors all over the U.S.  Below is some information about her and what she has to offer.

Listing Coordination

 A task that can easily be delegated to a real estate virtual assistant is listing coordination.  We offer a variety of listing coordination services that can be custom tailored to your needs for each listing.  We create a customized marketing plan that will give you the edge on your competition.

All initial marketing tasks are completed within the first 48 hours and then additional items selected are staggered over the length of the listing.  You can approach your listing appointments fully confident that you have a team behind you to assist you with all the critical time sensitive tasks to get your listing up and running.

  • Prepare listing package for appointment

  • Enter listing data into the MLS

  • Update your listing information in your CRM such as Top Producer or eEdge

  • Insert virtual tour links into various online websites

  • Create custom flyers and postcards

  • Post listing to Craigslist

  • Send email blast to your database promoting your new listing

  • Upload listing photos to social media platforms

  • Update listing as needed throughout, such as price changes

This is not a complete package of the services we offer; however, it gives an example of how we customize our tasks to fit you and your client’s needs.

Transaction Coordination

Also known as contract to close services, transaction criteria differs from state to state.  With our background in various states across the nation we are pleased to be able to offer this service to our clients. By taking these time consuming tasks off your plate, you are able to concentrate on your buyers or sellers and provide them with quality care and have the time to close more deals as a result! By outsourcing the transaction management to our experienced experts you can be confident that the transaction will go as smoothly as possible.

We begin every new transaction coordination service with an initial consultation to discuss your individual needs and get on the same page.  Some of the tasks we routinely handle for our clients are making sure all parties are updated in the transaction with critical dates, we schedule inspections, file management, compliance review of all documents, and scheduling the closing.

We create a customized timeline and checklist for each client after the initial consultation for you to review.  Upon approval of these lists we are ready to begin the transaction coordination services you require.

Carol Trauthwein
Essential VA Solutions

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281-793-4380
carol@essentialvasolutions.com
www.essentialvasolutions.com 

Carol and I are looking to give Realtors all the attention they deserve, because their listings are important to them!!  Please don’t hesitate to contact Carol or myself for more information about how  we can help you!

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Increase your website traffic!!!

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Are you a small business owner, and want to increase your website traffic?

What about trying to get your name out there?

Need to tell others about your blog or your social media pages?

…if so…then…

Be a part of the SMALL BUSINESS NEWS…and advertise on this blog!!!

Advertising rates are $50 per month, which covers the following:

1.  Two (bi-weekly) blog posts to promote your business
2.  Promotion of all your posts through social media (Facebook, Twitter, Google+, and LinkedIn)
3.  A link on the RESOURCES page
4.  Business featured on the side bar of this website

To learn more about advertising on SMALL BUSINESS NEWS, click HERE.

We would LOVE to have you be a part of SMALL BUSINESS NEWS!!!

Contact me for further details.

Elizabeth Debol
Virtual Assistant
elizabethdebol@live.com
www.BusinessVirtualServices.com