Small Business Online Events for January 2016

It’s extremely important to network and to share online events with other small business owners!  Here is a list of some of the events I have been able to put together for January 2016.  Please feel free to comment below with any of your events you would like to add to the list.

 

The Art & Science of a Great Email
January 6, 2016
This webinar will take you behind the curtain to unveil brand new email engagement insights uncovered by Constant Contact’s data scientists.  Compiled from the analysis of more than 365 million Constant Contact customer emails, these insights will dig deep into the data behind what factors influence subscribers to sign up, open, click and convert.

 

Online Marketing Seminar
January 7, 2016
Free Q&A webinar.  Join us ONLINE from your home or office computer.  We will give you tips on how to get more phone calls and contacts through your website.

 

Wolfe’s Rules of Marketing for Entrepreneurs and Innovators
January 7, 2016
From high-visibility, high-impact initiatives such as improving your website, to everyday tasks such as how you answer the telephone or request customer feedback, marketing is interlaced into virtually every aspect of your business. Yet, in the rush to generate sales revenue, many entrepreneurs underestimate its importance, hoping to become the 1-in-a-1000 businesses that take off due to word-of-mouth referrals.

 

12 Great Mobile Apps that will Grow Your Business in 2016
January 12, 2016
The term “smart phone” hardly begins to describe what can be done on a mobile device these days, especially for small business owners or entrepreneurs. Mobile devices, and the multitude of apps that can be run on them, are now vital tools in the fast-moving, “do-it-all-now” climate that exists in today’s business world.

 

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts and website development.

 

Credit card surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

 

Check back at the end of January for February Online Events!  

And don’t forget to connect through LinkedInTwitter, and Google+.

 

Click on the images below for more details about these really great business books!

Book     Book 2    Book 3

Small Business Start Up Course for Entrepreneurs!!

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If you are a new small business owner, you must take the time to work this course into your schedule!!!

You can take it at your own pace.  Lots of reading, but very good, helpful information!!!

Download your FREE copy of this course…today!!

Click for Details

Email Marketing: 7 best techniques that can lead to a great campaign

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7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content:  short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

Send to who?

Loyal Clients
(those who use your business on a regular basis)

Occasional Clients
(those who occasionally use your business)

Potential Clients
(those who have given you their email address, but have never used your business)

Send what?

Loyal Clients

  1. Coupons for goods/services

  2. Giveaway items for sharing your business with others

  3. Thank you emails to show how much you care about them

Occasional Clients

  1. Coupons for goods/services (not as much of a discount as Loyal Clients)

  2. Run contests to get these clients to share your business with others

  3. Reminder emails about what your business is all about and how you can help them

Potential Clients

  1. Coupons for good/services (not as much of a discount as Occasional Clients)

  2. Create a Poll or a Survey to ask what they are interested in, to learn more about them

  3. Follow-up emails to see how interested they really are in your business, to show them you are still available and want to help them

Remember to tell all your clients about monthly specials, monthly holiday events, or activities related to your business!

Loyal Clients:               Twice a month

Occasional Clients:     Once a week

Potential Clients:         Once a month

The reason I suggest that potential clients be sent emails less often, is because they don’t currently bring you revenue.  Don’t spend too much time working on them.  Just sending them something once a month reminds them that you are still there for them when they need you.

Occasional clients need more attention, to get them to the point of being a loyal client.  They need your attention more! They already know how great you are, they just need to be reminded with great content, and rewards will come their way (and yours).

Loyal clients are already your bread and butter.  They will always come back for more because they know how important you are to them.  Sending them emails with goodies just solidifies that, which makes them come back over and over again, and more often too!  They are the most profitable clients!  Treat them right!

Your Employees !!!

Remember, without your employees, your business wouldn’t be running the way it is today.  Don’t leave any of them out of the loop.  Give them updates about your business, tell them about new items or services that will be coming out soon, explain to them that you’re working on drawing more business, and show them what that means…for them!!

They are important to your business.  Run a contest to see who can sell more items!  Give a day off to the winner, or a free product from your store, or a free lunch on you!  Happy employees make for a GREAT business owner…and a profitable business!!

You should email your employees about once a month to keep them updated on monthly specials, etc.  It really is a great communication tool for small businesses!

Loyal Clients:                     Send them an email twice a month
Occasional Clients:           Send them an email once a week
Potential Clients:               Send them an email once a month
Employees:                        Send them an email once a month

Cost of package: $500 per month (that’s a small price for growing your business)!!!

This cost includes tracking all open and click-through rates, emailing you results for each campaign, and making changes as needed based on monthly results!  It will only make your business grow faster!!

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Virtual Assistant
elizabethdebol@live.com
Business Virtual Services

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Real Estate Assistance – See how we can help YOU!

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Welcome.  I would like to offer you my REAL ESTATE DESIGN package.  I have designed a digital package that will help you promote your listings, gain more attention to your business, and benefit your clients greatly!  With the impact that social media has on just about everything these days, why not take advantage of this digital design package!!

 Click for Details

I have recently partnered with a really great woman, Carol Trauthwein.  She is a listing/transaction coordinator for realtors all over the U.S.  Below is some information about her and what she has to offer.

Listing Coordination

 A task that can easily be delegated to a real estate virtual assistant is listing coordination.  We offer a variety of listing coordination services that can be custom tailored to your needs for each listing.  We create a customized marketing plan that will give you the edge on your competition.

All initial marketing tasks are completed within the first 48 hours and then additional items selected are staggered over the length of the listing.  You can approach your listing appointments fully confident that you have a team behind you to assist you with all the critical time sensitive tasks to get your listing up and running.

  • Prepare listing package for appointment

  • Enter listing data into the MLS

  • Update your listing information in your CRM such as Top Producer or eEdge

  • Insert virtual tour links into various online websites

  • Create custom flyers and postcards

  • Post listing to Craigslist

  • Send email blast to your database promoting your new listing

  • Upload listing photos to social media platforms

  • Update listing as needed throughout, such as price changes

This is not a complete package of the services we offer; however, it gives an example of how we customize our tasks to fit you and your client’s needs.

Transaction Coordination

Also known as contract to close services, transaction criteria differs from state to state.  With our background in various states across the nation we are pleased to be able to offer this service to our clients. By taking these time consuming tasks off your plate, you are able to concentrate on your buyers or sellers and provide them with quality care and have the time to close more deals as a result! By outsourcing the transaction management to our experienced experts you can be confident that the transaction will go as smoothly as possible.

We begin every new transaction coordination service with an initial consultation to discuss your individual needs and get on the same page.  Some of the tasks we routinely handle for our clients are making sure all parties are updated in the transaction with critical dates, we schedule inspections, file management, compliance review of all documents, and scheduling the closing.

We create a customized timeline and checklist for each client after the initial consultation for you to review.  Upon approval of these lists we are ready to begin the transaction coordination services you require.

Carol Trauthwein
Essential VA Solutions

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281-793-4380
carol@essentialvasolutions.com
www.essentialvasolutions.com 

Carol and I are looking to give Realtors all the attention they deserve, because their listings are important to them!!  Please don’t hesitate to contact Carol or myself for more information about how  we can help you!

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Benefits of Hiring a Virtual Assistant

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10 Benefits of Hiring a Virtual Assistant:

  • You save yourself money
  • You can use a VA part-time
  • You can use a VA on an as-needed basis
  • You make the schedule every week or month
  • You set the budget weekly or monthly
  • You delegate your business tasks to your VA
  • You can get more accomplished in a business day or week
  • You schedule certain detailed tasks for your VA
  • You improve your revenue for your business
  • You get to spend more time working on your business

 

Do you need a Virtual Assistant? 

Do you lack Time Management skills?

Do you want a larger ROI?

Don’t fall into the #1 reason people fail:  EXCUSES

  • Get around your excuses
  • We will find a way to help you out…today
  • No more excuses.
  • Get the help you need to build your business
  • Organize your business in 2015
  • Become more efficient and more productive
  • Work less and make more money

 

Some of my Clients:

  • Doctor
  • Lawyer
  • Fitness Instructor
  • Realtor / Agent
  • Motorcycle Shop Owner
  • Accountant
  • Home Party Consultant
  • Retail Shop Owner
  • Marketing Specialist
  • Home Remodeler
  • Publisher
  • Fundraiser
  • Sales Director
  • Sales Rep
  • Independent Contractor
  • Designer

 

Helping you Solve your Business Puzzle
What YOU want:

  • To decrease your work stress
  • To decrease your paperwork load
  • To get organized
  • To increase your revenue
  • To get new customers to know, like, and trust your business
  • To spend more time focusing on your business relationships
  • To save money
  • To save time
  • To work on a budget
  • To get help to accomplish your tasks

What I want:

  • To decrease your work stress
  • To decrease your paperwork load
  • To help keep you organized
  • To increase your revenue
  • To get new customers to know, like, and trust your business
  • To give you more time to focus on business relationships
  • To save you money
  • To save you time
  • To work with your budget
  • To help you accomplish your tasks
  • To deliver an EXPERIENCE to you
  • To listen to your needs and wants
  • To understand your business
  • To support your business

  

Interested in comparing costs of a VA verses an in-house employee?  Compare HERE

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Consider viewing my list of services, to see how I am be able to assist you with your business.

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Increase your website traffic!!!

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Are you a small business owner, and want to increase your website traffic?

What about trying to get your name out there?

Need to tell others about your blog or your social media pages?

…if so…then…

Be a part of the SMALL BUSINESS NEWS…and advertise on this blog!!!

Advertising rates are $50 per month, which covers the following:

1.  Two (bi-weekly) blog posts to promote your business
2.  Promotion of all your posts through social media (Facebook, Twitter, Google+, and LinkedIn)
3.  A link on the RESOURCES page
4.  Business featured on the side bar of this website

To learn more about advertising on SMALL BUSINESS NEWS, click HERE.

We would LOVE to have you be a part of SMALL BUSINESS NEWS!!!

Contact me for further details.

Elizabeth Debol
Virtual Assistant
elizabethdebol@live.com
www.BusinessVirtualServices.com

What is a Virtual Assistant?

What does a Virtual Assistant (VA) do?

  • They remotely connect to your office computer (if necessary) to complete your assignments.
  • They complete many tasks, such as your company newsletter to clients to staff.
  • They maintenance your website or blog via the web.
  • They type your letters and emails, design your brochures and flyer, etc.
  • They make follow-up phone calls, send follow-up emails, schedule appointments, etc.
  • They maintain your social networking sites such as Facebook and Twitter.
  • They proofread important articles or manuscripts.
  • They create agendas and invitations for personal or business use.
  • They create Excel spreadsheets for database creation.
  • They complete all of these tasks (and more) using some type of technology, usually related to the Internet.

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Outsourcing to a VA

You can significantly grow your business by taking time away from the tedious tasks and now spend time personally assisting your clients or marketing yourself within the community.  Hiring a virtual assistant will give you that much needed time to grow your business, by allowing your virtual assistant to take over those tedious tasks you face on a daily basis. You do this by outsourcing work to a virtual assistant.

Generally, a virtual assistant specializes in a particular area.  These areas may include marketing, advertising, finance, accounting, secretarial, proofreading, translation services, research, creative writing, and any other tasks a business owner may need help with.

Virtual assistants can provide services such as executive assistance, marketing consulting and support, new business consulting and support, general assistance, website management, presentation services, records management, and direct sales services.

Outsourcing projects to a virtual assistant in any of these areas will help increase your business productivity and efficiency levels.

The use of a virtual assistant for modern day businesses is growing fast and becoming a normal way of doing business.  A virtual assistant is a way for businesses to get the most for their money, and it is a smart way of doing business.  By making yourself available for the important aspects in your business, you allow your business to grow and mature.

 

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How does a Virtual Assistant save you money?

With a Virtual Assistant, you will not have to worry about the following:

  • Office space, office equipment, printers, Internet connection.
  • Payroll taxes, health insurance, vacation, sick pay and holidays.
  • Wasted time spent on breaks, at water coolers, and making personal phone calls.
  • Time and resources to train staff.

 

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Hiring an in-house employee:

If a small business owner hires an in-house employee, they will have to worry about:

  • Payment of employer social security taxes.
  • Payment of Worker’s Compensation Insurance.
  • Payment of Federal and State Unemployment Taxes.
  • Compliance with the Federal Fair Labor Standards Act (FLSA).
  • Compliance with Employee Retirement Income Security Act (ERISA).
  • Medical benefits, vacation/sick/holiday compensation, and a retirement plan.
  • Contracting a service to administer benefits.
  • Providing office space for the employee.
  • Providing equipment for the employee.
  • Managing the employee.

 

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Is a Virtual Assistant right for you and your company?

Have you ever blown a business opportunity or missed a deadline because of an unorganized business/schedule?  Would you like to get things looking pretty, working efficiently, and spend less time behind your desk?  Do you have the time you need to keep up with social media, do research for that great idea, or type that email/newsletter to your clients?  Are you on top of business development?  Are you lacking a client database and don’t know where to even begin?  Do you have exciting work projects you would like to take on, but always seem to be too tired at the end of the busy work day to even start them?  Do you find yourself working nights and weekends just to keep up with the administrative tasks that you don’t get to during the work day?

If you can answer YES to any of these (or even all of them), then a VA may be right for you and your company!  How do you find that right person to assist you?

 

Think of the word PACE.

P=Personality

You have to find that VA with the right personality for your line of work, and who will work best with YOUR personality as well.

A=Attitude

You need a VA with a positive, go-get-em attitude, so you know your work will be completed.

C=Creativity

You should find a VA with creativity in their bones, so you can just hand off your projects and know they will look great.

E=Efficiency
Your VA should be efficient, because why in the world would you hire one who isn’t?  After-all, this is all about saving time (and money), right?  So, remember, if you are super busy and cannot PACE yourself to get your administrative tasks completed, then consider hiring a VA to PACE for you!

 

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If you consider using a Virtual Assistant:

  • Define what tasks your virtual assistant can complete for you.
  • Determine what area most of these tasks fall into.
  • Find someone that specializes in that area.
  • Make sure they can complete other tasks for you as well.

Virtual assistants do charge a higher fee in most cases than having someone work for you in your office.  But as mentioned above they are absorbing the cost for all your savings. You are hiring a 100% professional, highly dedicated and very experienced assistant focusing on you and you alone.

They do not focus on anything or anyone else for the time they are set to work for you. Tasks get accomplished faster with accuracy and professionalism.

Why should you hire a VA?   Find out HERE

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