Online Business Events for February 2016

13

UPCOMING EVENTS FOR FEBRUARY 2016

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Assess Your Business:  Introduction to GrowthWheel Tools
February 11, 2016
This webinar series introduces business owners to the GrowthWheel toolkit while working with a certified business advisor.

GrowthWheel Tool:  Improve Cashflow
February 17, 2016
This webinar identifies to cash flow challenges and tools to determine whether your problems are due to profitability or timing.

Social Media Timesavers
February 17, 2016
Find time to save time with advanced social media tips & tricks! Managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed for people like you in mind!

Boost Your Bottom Line: The Credit Issue
February 18, 2016
The Credit Issue Personal Credit is impacted by each financial decision you make.  Come learn about it from a financial literacy educator.

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Advanced Exporting – Live Webinar
February 25, 2016
This webinar is for the Advanced Global Operational or Sales Professional.  Learn invaluable tips on how to successfully manage key export challenges.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

Click HERE for updated information

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2016 Online Small Business Events

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Health Benefits Done Right: Health Insurance and the Role of Payroll
January 26, 2016
Finding the right health care for your small business doesn’t have to be hard or costly. This webinar contains the basics you’ll need to find the right plan for you and your employees, and how it relates to your payroll solution.

How to Grow Your Business Online
January 26, 2016
Google is now an important part of the marketing mix for many companies, capable of driving tremendous business. This session is designed to help you understand the factors Google uses to determine the rankings of sites in their organic results, and within their paid results (PPC).

What’s Ahead for Affiliate Marketing?
January 27, 2016
Learn about new products and services on the road map for this year and how you can benefit from them.

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts, and website development.

Credit Card Surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

7 Powerful Excel Features Every Government User Needs to Know
January 27, 2016
Many government employees use Microsoft Excel® only occasionally for updating figures on a monthly report, creating a budget, or preparing mailing lists. Being comfortable using Excel is a great skill to have, but becoming a more knowledgeable user is even better.When you master some power-user tricks, you’ll be more productive and valuable at work.While it is important to play around with Excel and try different functions, having an expert walk you through the process is so much better.During this webcast, you’ll get a step-by-step demonstration of some key Excel features that can truly advance your skills and boost your productivity.

GrowthWheel Tool:  Engaging Customers in Conversation
January 28, 2016
How do you best engage customers/clients to retain and continue to serve them?  Explore activities to start conversations, how to think through what vehicles you’ll use, and key messages you want to convey.

How to Kill It In Social Media
January 28, 2016
You will learn to develop and execute a social media plan for your small business.  You will also learn how to drive traffic and extend brand awareness by leveraging social media.

Free Publicity – Get Buzz and Attention in the Media
January 28, 2016
Presenter Ramon Ray has been featured in the NY Times, Wall Street Journey, Inc Magazine and beyond. In this webinar, he’ll share his secret sauce for getting the media talking about YOU and your product or service.vBusinesses who get media attention build credibility and quickly extend their brand reach faster than simple word of mouth marketing or other marketing. Attendees will leave this insightful, energized and practical presentation with specific tools and best practices to get the attention of local and national media.

How to Build Your First Mobile App
January 28, 2016
Learn from experts about how to approach building a mobile application and explore various do-it-yourself or outsourcing options.

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Check back often for updated events!
And don’t forget to connect through LinkedInTwitter, and Google+.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

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Small Business Start Up Course for Entrepreneurs!!

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If you are a new small business owner, you must take the time to work this course into your schedule!!!

You can take it at your own pace.  Lots of reading, but very good, helpful information!!!

Download your FREE copy of this course…today!!

Click for Details

Increase your website traffic!!!

blog

Are you a small business owner, and want to increase your website traffic?

What about trying to get your name out there?

Need to tell others about your blog or your social media pages?

…if so…then…

Be a part of the SMALL BUSINESS NEWS…and advertise on this blog!!!

Advertising rates are $50 per month, which covers the following:

1.  Two (bi-weekly) blog posts to promote your business
2.  Promotion of all your posts through social media (Facebook, Twitter, Google+, and LinkedIn)
3.  A link on the RESOURCES page
4.  Business featured on the side bar of this website

To learn more about advertising on SMALL BUSINESS NEWS, click HERE.

We would LOVE to have you be a part of SMALL BUSINESS NEWS!!!

Contact me for further details.

Elizabeth Debol
Virtual Assistant
elizabethdebol@live.com
www.BusinessVirtualServices.com

21 Ways to Get Publicity

Robert

Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah.

Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so.

So, why is Dr. Phil rich and famous…and not you?

It’s because of publicity.

Publicity is one of the most powerful forms of advertising.

Reporters are constantly on the lookout for products, companies, and individuals to write about.

If you’re not using publicity then you are missing out on sales and leaving a lot of money on the table.

Advertising mixed with publicity or PR (public relations) can increase sales in a short period of time.

The 2 Biggest Reasons PR Doesn’t Help Business Owners

1) Business owners aren’t familiar with it. Before I got into PR, I owned a collection agency and I had never heard about public relations. And, I wasted lots of money on advertising that didn’t work. Let’s face it. Reporters can’t write about you if they don’t know you exist.

2) Your PR efforts aren’t consistent. Sending one press release every 3 or 4 months is not a campaign and doesn’t get results.

I’ve discovered 21 ways you can get publicity to promote your business, get new customers, boost sales, and have lots of fun:

1. Call the radio station when you hear ” We have open lines” and talk about issues that your expertise solves.

2. Give an award. (Find influential people in your community or industry and give them an award.)

3. Get an editorial calendar from publications you’d like to be in and find out upcoming stories that fit your expertise.

4. Arrange round up articles with other experts in your industry.

5. Host your own radio show.

6. Write articles for newspapers and magazines.

7. Write Op/Ed columns for newspapers.

8. Write a letter to the editor.

9. Write a tip sheet. (21 Ways to…)

10. Write a guest column for newspapers.

11. Write a how-to article.

12. Write and send press releases to the media.

13. Start your own free local cable access TV show. (Contact local cable company)

14. Speak for local civic groups and announce in their newsletters.

15. Go where the cameras are. Read calendar of events section in your newspaper or call newsroom and ask what events they are covering.

16. Call photographers desk at local newspapers and volunteer your office or building for backdrop or special issue stories.

17. Write a pitch letter.

18. Set up referrals with other well-known experts. Refer reporters to each other.

19. Send reprints of articles to other media outlets and offer additional information.

20. Create your own special day. (Visit www.chases.com)

21. Call the media on slow news days (weekends and holidays) and suggest a story.

——————————————————————————————-

We have a new pricing structure. It’s pay per placement. If we don’t get publicity you don’t pay.

We charge $900 per interview and these are national placements.
Please choose 5 or 10 media placements you want.

CNBC
Entrepreneur
Forbes
Fox News
CNN
Fox Business
Worth Magazine
NY Times
Wall St. Journal
INC
Fast Company
Steve Harvey TV Show
LA Daily Talk Show
Small Business Opportunities
I look forward to working with you.

Best,

Bob Smith   
RSA     
robertsmithpublicrelations@gmail.com
www.getpr.info
@robertsmithpubl

Should you start a business blog?

When I chat with potential clients for the first time, I get as much information about their business and why they contacted me in the first place.  They ask me questions and I ask them questions.  One of my questions is “Do you blog?”  90% of them say “No, but I would love to start.”  Yes, it’s a very time consuming task.  Yes, it takes some thought on your part.  Yes, it can be frustrating.  No, it’s not impossible.  No, it’s not expensive.  No, it’s not useless.  So why should you start a business blog?  What’s the purpose of it? Can it help your business?

 

Here is an article called  5 Reasons Blogging is Important to Your Business   By

In short, here are the 5 reasons she gives you:

1)  Provides Cheap Customer Acquisition

2)  Increases Website Traffic and Subscribers

3)  Increases Sales

4)  Builds Brand Awareness

5)  Educates Visitors and Customers

 

Most people think that a blog is just an article that somebody put together that is ALL about their business.  But this isn’t true.  There is MUCH more that can be taken from a blog.  And much that you can GIVE to your audience from YOUR blog.

Let’s look at reason #1.  Like I already said, it’s NOT expensive.  You can start a free blog on WordPress.com or Blogger.com and not spend a dime.  Publish it and people WILL see it.  You will be amazed at how it gets around.  You can add a hyperlink to your signature so when you email anybody, they can visit your blog.  You can add it to your website for visitors to view.  You can promote it on social media.  Don’t pay for expensive advertising.   Think about all those times you sent out a direct mail, spending hundreds of dollars, maybe receiving a couple replies.  Your blog can bring your business to your target audience.  It’s really that easy!

Let’s look at reason #2:  Your blog will increase website traffic because if readers are interested in what you have to say, they will follow you to your website or to social media.  They will subscribe so they can get more valuable information from you.  They will come back for more updates and more deals (or whatever you decide to blog about).  They may even take action on your website and contact you or purchase from you.  That is huge!

Let’s look at reason #3:  This ties into reason #2.  It can increase sales.  People want knowledge about a business.  They want to know how YOUR business can help them.  They want to know, like, and trust you before sealing the deal.  So by writing about your business and what you can do for others, people will eventually purchase from you!  But you have to provide VALUABLE information.  People want to see AMAZING content..helpful information…useful tips and ideas…they need to take something away with them after reading your blog!

Let’s look at reason #4:  When you blog about your business, you are building your brand awareness.  You are spreading the word about what you have to offer, and how you can offer it.  You can differentiate yourself from others in your industry by providing your expertise and sharing it with your audience.  People LOVE that!!!

Let’s look at reason #5:  This ties into reason #4.  By sharing your business, you are educating visitors and customers about your industry.  You are providing insight about things they may not have otherwise known about.  Share all you can about your business.  It’s a great way to advertise and educate at the same time!

 

Your blog is a great way to give others ideas, tips, knowledge, and insight about your business.  It’s an avenue to spread the word about what you can offer, how you can offer it, and why people should hire you or purchase from you.  It’s a way to express yourself, share your personality, and share your business with others.  Don’t be afraid of it.  Don’t “forget” to blog.  Don’t put it off.  Start it NOW.

Some things you can add to your blog:

  • Links to your websites
  • Links to your social media sites
  • Images of products
  • Affiliate links
  • Your Twitter feed
  • Your Facebook feed
  • Your About.Me page
  • Your contact information
  • and so, so much more

Start today!  Share your expertise with others.  Don’t be afraid.  It could make a difference in your business…for the better!!

If you are interested in blogging, but want to know more about it, consider registering for my March FREE Book Giveaway.

Just visit the homepage of my website and fill out the form.  BusinessVirtualServices.com

I am going to contact the winner on March 15.  This book could be yours…FREE

Blogging Book

And please know that if you need some assistance starting your blog, I am always here to help!!!

Thanks for reading!!!

Elizabeth Debol
Virtual Assistant
edebol@live.com
BusinessVirtualServices.com