How Referrals Can Work for YOUR Business!!

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In an effort to jump-start small businesses – and remind them of the power of a single referral – John Jantsch (author of Duct Tape Marketing) launched Make a Referral Week in March of 2009. The goal of the event was simple: To provide 1,000 referrals to 1,000 deserving small businesses across the country.

Referral based businesses can either take a passive role or an active role in generating referrals. Those that take a passive role, create satisfied customers and spend their marketing time and dollars trying to get their message in front of as many potential customers as possible, then they are relegated to waiting and hoping that the phone rings.

Those that take an active role, do things a little differently.

1. Give awesome service that creates ‘raving fans’ instead of just satisfied customers. The only reason people talk about a service or product is because it was extremely good or extremely bad – make yours exceptional.

2. Make sure you thank your customers and ask them to tell your friends about you. Think back to the last time you were personally thanked for your business. It doesn’t happen often, so when it does we remember it.

3. Let your customers know up front that you will be asking for referrals later on. Don’t hit them cold – let them know that you are a referral based business and give them the chance to think about whom they want to refer.

4. Making giving a few referrals a condition of doing business with you. If you really want a business that runs on referrals than make it a rule that for people to do business with you, they have to give you referrals.

5. Ask for a referral when people buy from you (or even when they don’t). During the sale customers’ emotions are running high and they are happiest to give them. When customers don’t buy they usually feel a little awkward, and may feel obliged to help you out in a situation like this because they have just said ‘no’ to making a purchase from you.

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YOUR CHALLENGE THIS WEEK:  Consider your business approach to referrals and make the commitment to take an active strategy. And remember givers gain.

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit www.bestchicagobusinesscoach.com. To register for our complimentary workshop, 6 Steps to a Great Business, visit www.workingonthebusiness.com.  Let’s work together to help your business grow.

Online Business Events for February 2016

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UPCOMING EVENTS FOR FEBRUARY 2016

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Assess Your Business:  Introduction to GrowthWheel Tools
February 11, 2016
This webinar series introduces business owners to the GrowthWheel toolkit while working with a certified business advisor.

GrowthWheel Tool:  Improve Cashflow
February 17, 2016
This webinar identifies to cash flow challenges and tools to determine whether your problems are due to profitability or timing.

Social Media Timesavers
February 17, 2016
Find time to save time with advanced social media tips & tricks! Managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed for people like you in mind!

Boost Your Bottom Line: The Credit Issue
February 18, 2016
The Credit Issue Personal Credit is impacted by each financial decision you make.  Come learn about it from a financial literacy educator.

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Advanced Exporting – Live Webinar
February 25, 2016
This webinar is for the Advanced Global Operational or Sales Professional.  Learn invaluable tips on how to successfully manage key export challenges.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

Click HERE for updated information

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Small Business Online Events for January 2016

It’s extremely important to network and to share online events with other small business owners!  Here is a list of some of the events I have been able to put together for January 2016.  Please feel free to comment below with any of your events you would like to add to the list.

 

The Art & Science of a Great Email
January 6, 2016
This webinar will take you behind the curtain to unveil brand new email engagement insights uncovered by Constant Contact’s data scientists.  Compiled from the analysis of more than 365 million Constant Contact customer emails, these insights will dig deep into the data behind what factors influence subscribers to sign up, open, click and convert.

 

Online Marketing Seminar
January 7, 2016
Free Q&A webinar.  Join us ONLINE from your home or office computer.  We will give you tips on how to get more phone calls and contacts through your website.

 

Wolfe’s Rules of Marketing for Entrepreneurs and Innovators
January 7, 2016
From high-visibility, high-impact initiatives such as improving your website, to everyday tasks such as how you answer the telephone or request customer feedback, marketing is interlaced into virtually every aspect of your business. Yet, in the rush to generate sales revenue, many entrepreneurs underestimate its importance, hoping to become the 1-in-a-1000 businesses that take off due to word-of-mouth referrals.

 

12 Great Mobile Apps that will Grow Your Business in 2016
January 12, 2016
The term “smart phone” hardly begins to describe what can be done on a mobile device these days, especially for small business owners or entrepreneurs. Mobile devices, and the multitude of apps that can be run on them, are now vital tools in the fast-moving, “do-it-all-now” climate that exists in today’s business world.

 

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts and website development.

 

Credit card surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

 

Check back at the end of January for February Online Events!  

And don’t forget to connect through LinkedInTwitter, and Google+.

 

Click on the images below for more details about these really great business books!

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Small Business Start Up Course for Entrepreneurs!!

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If you are a new small business owner, you must take the time to work this course into your schedule!!!

You can take it at your own pace.  Lots of reading, but very good, helpful information!!!

Download your FREE copy of this course…today!!

Click for Details

Email Marketing: 7 best techniques that can lead to a great campaign

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7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content:  short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

Send to who?

Loyal Clients
(those who use your business on a regular basis)

Occasional Clients
(those who occasionally use your business)

Potential Clients
(those who have given you their email address, but have never used your business)

Send what?

Loyal Clients

  1. Coupons for goods/services

  2. Giveaway items for sharing your business with others

  3. Thank you emails to show how much you care about them

Occasional Clients

  1. Coupons for goods/services (not as much of a discount as Loyal Clients)

  2. Run contests to get these clients to share your business with others

  3. Reminder emails about what your business is all about and how you can help them

Potential Clients

  1. Coupons for good/services (not as much of a discount as Occasional Clients)

  2. Create a Poll or a Survey to ask what they are interested in, to learn more about them

  3. Follow-up emails to see how interested they really are in your business, to show them you are still available and want to help them

Remember to tell all your clients about monthly specials, monthly holiday events, or activities related to your business!

Loyal Clients:               Twice a month

Occasional Clients:     Once a week

Potential Clients:         Once a month

The reason I suggest that potential clients be sent emails less often, is because they don’t currently bring you revenue.  Don’t spend too much time working on them.  Just sending them something once a month reminds them that you are still there for them when they need you.

Occasional clients need more attention, to get them to the point of being a loyal client.  They need your attention more! They already know how great you are, they just need to be reminded with great content, and rewards will come their way (and yours).

Loyal clients are already your bread and butter.  They will always come back for more because they know how important you are to them.  Sending them emails with goodies just solidifies that, which makes them come back over and over again, and more often too!  They are the most profitable clients!  Treat them right!

Your Employees !!!

Remember, without your employees, your business wouldn’t be running the way it is today.  Don’t leave any of them out of the loop.  Give them updates about your business, tell them about new items or services that will be coming out soon, explain to them that you’re working on drawing more business, and show them what that means…for them!!

They are important to your business.  Run a contest to see who can sell more items!  Give a day off to the winner, or a free product from your store, or a free lunch on you!  Happy employees make for a GREAT business owner…and a profitable business!!

You should email your employees about once a month to keep them updated on monthly specials, etc.  It really is a great communication tool for small businesses!

Loyal Clients:                     Send them an email twice a month
Occasional Clients:           Send them an email once a week
Potential Clients:               Send them an email once a month
Employees:                        Send them an email once a month

Cost of package: $500 per month (that’s a small price for growing your business)!!!

This cost includes tracking all open and click-through rates, emailing you results for each campaign, and making changes as needed based on monthly results!  It will only make your business grow faster!!

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Virtual Assistant
elizabethdebol@live.com
Business Virtual Services

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Benefits of Hiring a Virtual Assistant

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10 Benefits of Hiring a Virtual Assistant:

  • You save yourself money
  • You can use a VA part-time
  • You can use a VA on an as-needed basis
  • You make the schedule every week or month
  • You set the budget weekly or monthly
  • You delegate your business tasks to your VA
  • You can get more accomplished in a business day or week
  • You schedule certain detailed tasks for your VA
  • You improve your revenue for your business
  • You get to spend more time working on your business

 

Do you need a Virtual Assistant? 

Do you lack Time Management skills?

Do you want a larger ROI?

Don’t fall into the #1 reason people fail:  EXCUSES

  • Get around your excuses
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  • No more excuses.
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  • Organize your business in 2015
  • Become more efficient and more productive
  • Work less and make more money

 

Some of my Clients:

  • Doctor
  • Lawyer
  • Fitness Instructor
  • Realtor / Agent
  • Motorcycle Shop Owner
  • Accountant
  • Home Party Consultant
  • Retail Shop Owner
  • Marketing Specialist
  • Home Remodeler
  • Publisher
  • Fundraiser
  • Sales Director
  • Sales Rep
  • Independent Contractor
  • Designer

 

Helping you Solve your Business Puzzle
What YOU want:

  • To decrease your work stress
  • To decrease your paperwork load
  • To get organized
  • To increase your revenue
  • To get new customers to know, like, and trust your business
  • To spend more time focusing on your business relationships
  • To save money
  • To save time
  • To work on a budget
  • To get help to accomplish your tasks

What I want:

  • To decrease your work stress
  • To decrease your paperwork load
  • To help keep you organized
  • To increase your revenue
  • To get new customers to know, like, and trust your business
  • To give you more time to focus on business relationships
  • To save you money
  • To save you time
  • To work with your budget
  • To help you accomplish your tasks
  • To deliver an EXPERIENCE to you
  • To listen to your needs and wants
  • To understand your business
  • To support your business

  

Interested in comparing costs of a VA verses an in-house employee?  Compare HERE

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Consider viewing my list of services, to see how I am be able to assist you with your business.

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Increase your website traffic!!!

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Are you a small business owner, and want to increase your website traffic?

What about trying to get your name out there?

Need to tell others about your blog or your social media pages?

…if so…then…

Be a part of the SMALL BUSINESS NEWS…and advertise on this blog!!!

Advertising rates are $50 per month, which covers the following:

1.  Two (bi-weekly) blog posts to promote your business
2.  Promotion of all your posts through social media (Facebook, Twitter, Google+, and LinkedIn)
3.  A link on the RESOURCES page
4.  Business featured on the side bar of this website

To learn more about advertising on SMALL BUSINESS NEWS, click HERE.

We would LOVE to have you be a part of SMALL BUSINESS NEWS!!!

Contact me for further details.

Elizabeth Debol
Virtual Assistant
elizabethdebol@live.com
www.BusinessVirtualServices.com