2016 Online Small Business Events

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Health Benefits Done Right: Health Insurance and the Role of Payroll
January 26, 2016
Finding the right health care for your small business doesn’t have to be hard or costly. This webinar contains the basics you’ll need to find the right plan for you and your employees, and how it relates to your payroll solution.

How to Grow Your Business Online
January 26, 2016
Google is now an important part of the marketing mix for many companies, capable of driving tremendous business. This session is designed to help you understand the factors Google uses to determine the rankings of sites in their organic results, and within their paid results (PPC).

What’s Ahead for Affiliate Marketing?
January 27, 2016
Learn about new products and services on the road map for this year and how you can benefit from them.

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts, and website development.

Credit Card Surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

7 Powerful Excel Features Every Government User Needs to Know
January 27, 2016
Many government employees use Microsoft Excel® only occasionally for updating figures on a monthly report, creating a budget, or preparing mailing lists. Being comfortable using Excel is a great skill to have, but becoming a more knowledgeable user is even better.When you master some power-user tricks, you’ll be more productive and valuable at work.While it is important to play around with Excel and try different functions, having an expert walk you through the process is so much better.During this webcast, you’ll get a step-by-step demonstration of some key Excel features that can truly advance your skills and boost your productivity.

GrowthWheel Tool:  Engaging Customers in Conversation
January 28, 2016
How do you best engage customers/clients to retain and continue to serve them?  Explore activities to start conversations, how to think through what vehicles you’ll use, and key messages you want to convey.

How to Kill It In Social Media
January 28, 2016
You will learn to develop and execute a social media plan for your small business.  You will also learn how to drive traffic and extend brand awareness by leveraging social media.

Free Publicity – Get Buzz and Attention in the Media
January 28, 2016
Presenter Ramon Ray has been featured in the NY Times, Wall Street Journey, Inc Magazine and beyond. In this webinar, he’ll share his secret sauce for getting the media talking about YOU and your product or service.vBusinesses who get media attention build credibility and quickly extend their brand reach faster than simple word of mouth marketing or other marketing. Attendees will leave this insightful, energized and practical presentation with specific tools and best practices to get the attention of local and national media.

How to Build Your First Mobile App
January 28, 2016
Learn from experts about how to approach building a mobile application and explore various do-it-yourself or outsourcing options.

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Check back often for updated events!
And don’t forget to connect through LinkedInTwitter, and Google+.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

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Small Business Online Events for January 2016

It’s extremely important to network and to share online events with other small business owners!  Here is a list of some of the events I have been able to put together for January 2016.  Please feel free to comment below with any of your events you would like to add to the list.

 

The Art & Science of a Great Email
January 6, 2016
This webinar will take you behind the curtain to unveil brand new email engagement insights uncovered by Constant Contact’s data scientists.  Compiled from the analysis of more than 365 million Constant Contact customer emails, these insights will dig deep into the data behind what factors influence subscribers to sign up, open, click and convert.

 

Online Marketing Seminar
January 7, 2016
Free Q&A webinar.  Join us ONLINE from your home or office computer.  We will give you tips on how to get more phone calls and contacts through your website.

 

Wolfe’s Rules of Marketing for Entrepreneurs and Innovators
January 7, 2016
From high-visibility, high-impact initiatives such as improving your website, to everyday tasks such as how you answer the telephone or request customer feedback, marketing is interlaced into virtually every aspect of your business. Yet, in the rush to generate sales revenue, many entrepreneurs underestimate its importance, hoping to become the 1-in-a-1000 businesses that take off due to word-of-mouth referrals.

 

12 Great Mobile Apps that will Grow Your Business in 2016
January 12, 2016
The term “smart phone” hardly begins to describe what can be done on a mobile device these days, especially for small business owners or entrepreneurs. Mobile devices, and the multitude of apps that can be run on them, are now vital tools in the fast-moving, “do-it-all-now” climate that exists in today’s business world.

 

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts and website development.

 

Credit card surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

 

Check back at the end of January for February Online Events!  

And don’t forget to connect through LinkedInTwitter, and Google+.

 

Click on the images below for more details about these really great business books!

Book     Book 2    Book 3

Small Business Start Up Course for Entrepreneurs!!

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If you are a new small business owner, you must take the time to work this course into your schedule!!!

You can take it at your own pace.  Lots of reading, but very good, helpful information!!!

Download your FREE copy of this course…today!!

Click for Details

Email Marketing: 7 best techniques that can lead to a great campaign

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7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content:  short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

Send to who?

Loyal Clients
(those who use your business on a regular basis)

Occasional Clients
(those who occasionally use your business)

Potential Clients
(those who have given you their email address, but have never used your business)

Send what?

Loyal Clients

  1. Coupons for goods/services

  2. Giveaway items for sharing your business with others

  3. Thank you emails to show how much you care about them

Occasional Clients

  1. Coupons for goods/services (not as much of a discount as Loyal Clients)

  2. Run contests to get these clients to share your business with others

  3. Reminder emails about what your business is all about and how you can help them

Potential Clients

  1. Coupons for good/services (not as much of a discount as Occasional Clients)

  2. Create a Poll or a Survey to ask what they are interested in, to learn more about them

  3. Follow-up emails to see how interested they really are in your business, to show them you are still available and want to help them

Remember to tell all your clients about monthly specials, monthly holiday events, or activities related to your business!

Loyal Clients:               Twice a month

Occasional Clients:     Once a week

Potential Clients:         Once a month

The reason I suggest that potential clients be sent emails less often, is because they don’t currently bring you revenue.  Don’t spend too much time working on them.  Just sending them something once a month reminds them that you are still there for them when they need you.

Occasional clients need more attention, to get them to the point of being a loyal client.  They need your attention more! They already know how great you are, they just need to be reminded with great content, and rewards will come their way (and yours).

Loyal clients are already your bread and butter.  They will always come back for more because they know how important you are to them.  Sending them emails with goodies just solidifies that, which makes them come back over and over again, and more often too!  They are the most profitable clients!  Treat them right!

Your Employees !!!

Remember, without your employees, your business wouldn’t be running the way it is today.  Don’t leave any of them out of the loop.  Give them updates about your business, tell them about new items or services that will be coming out soon, explain to them that you’re working on drawing more business, and show them what that means…for them!!

They are important to your business.  Run a contest to see who can sell more items!  Give a day off to the winner, or a free product from your store, or a free lunch on you!  Happy employees make for a GREAT business owner…and a profitable business!!

You should email your employees about once a month to keep them updated on monthly specials, etc.  It really is a great communication tool for small businesses!

Loyal Clients:                     Send them an email twice a month
Occasional Clients:           Send them an email once a week
Potential Clients:               Send them an email once a month
Employees:                        Send them an email once a month

Cost of package: $500 per month (that’s a small price for growing your business)!!!

This cost includes tracking all open and click-through rates, emailing you results for each campaign, and making changes as needed based on monthly results!  It will only make your business grow faster!!

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Business Virtual Services

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