Being Understood Starts with Understanding

Being Understood (2)

“I just don’t understand why they don’t listen to me!”  Have you ever had that thought? Do you have employees?  Do you network?  Do you go to meetings?  Do you feel as though nobody listens to you?

The fact is that people do not listen and understand you because you are not listening to them.  You talk, explain, analyze, preach, propose, and offer advice and instruction.  The reason that they do not listen and understand is because you have not listened and understood them.  You will understand them only when you listen to them. Understanding them leads to you being understood.

First, ask an open-ended question (Who, What, When, Where, and Why).  Then, be present.  Be engaged.  Quietly listen.  Then ask another question.  Feel where they are.  See how they see you.  Then ask another question.  Listen for a long time, without offering your wisdom or giving solutions.  Just listen and UNDERSTAND.  After truly understand them will you be truly understood yourself.

When you truly respect and listen, and understand another human being, it opens the possibility for a real conversation.  What they understand is that you care and that you truly understand and respect them.  They might even ask you a question, and seek to understand you.  Now wouldn’t that be an interesting response, that they want to listen to you?

If you are ready to be heard.  If you have something valuable to share.  If YOU want to be understood, you have you start with understanding!

by PJ Weiland, ActionCOACH
http://www.actioncoach.com/pjweiland

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How Referrals Can Work for YOUR Business!!

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In an effort to jump-start small businesses – and remind them of the power of a single referral – John Jantsch (author of Duct Tape Marketing) launched Make a Referral Week in March of 2009. The goal of the event was simple: To provide 1,000 referrals to 1,000 deserving small businesses across the country.

Referral based businesses can either take a passive role or an active role in generating referrals. Those that take a passive role, create satisfied customers and spend their marketing time and dollars trying to get their message in front of as many potential customers as possible, then they are relegated to waiting and hoping that the phone rings.

Those that take an active role, do things a little differently.

1. Give awesome service that creates ‘raving fans’ instead of just satisfied customers. The only reason people talk about a service or product is because it was extremely good or extremely bad – make yours exceptional.

2. Make sure you thank your customers and ask them to tell your friends about you. Think back to the last time you were personally thanked for your business. It doesn’t happen often, so when it does we remember it.

3. Let your customers know up front that you will be asking for referrals later on. Don’t hit them cold – let them know that you are a referral based business and give them the chance to think about whom they want to refer.

4. Making giving a few referrals a condition of doing business with you. If you really want a business that runs on referrals than make it a rule that for people to do business with you, they have to give you referrals.

5. Ask for a referral when people buy from you (or even when they don’t). During the sale customers’ emotions are running high and they are happiest to give them. When customers don’t buy they usually feel a little awkward, and may feel obliged to help you out in a situation like this because they have just said ‘no’ to making a purchase from you.

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YOUR CHALLENGE THIS WEEK:  Consider your business approach to referrals and make the commitment to take an active strategy. And remember givers gain.

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit www.bestchicagobusinesscoach.com. To register for our complimentary workshop, 6 Steps to a Great Business, visit www.workingonthebusiness.com.  Let’s work together to help your business grow.

Online Business Events for February 2016

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UPCOMING EVENTS FOR FEBRUARY 2016

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Assess Your Business:  Introduction to GrowthWheel Tools
February 11, 2016
This webinar series introduces business owners to the GrowthWheel toolkit while working with a certified business advisor.

GrowthWheel Tool:  Improve Cashflow
February 17, 2016
This webinar identifies to cash flow challenges and tools to determine whether your problems are due to profitability or timing.

Social Media Timesavers
February 17, 2016
Find time to save time with advanced social media tips & tricks! Managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed for people like you in mind!

Boost Your Bottom Line: The Credit Issue
February 18, 2016
The Credit Issue Personal Credit is impacted by each financial decision you make.  Come learn about it from a financial literacy educator.

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Advanced Exporting – Live Webinar
February 25, 2016
This webinar is for the Advanced Global Operational or Sales Professional.  Learn invaluable tips on how to successfully manage key export challenges.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

Click HERE for updated information

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CHOOSE to show up 100%

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By Action Coach PJ Weiland

Have you ever felt like you are just going through the motions?  Ever wonder if you could have a satisfying professional life?  Trying to figure out how you’re going to get through an upcoming event?

You’re concerned about your business.  You’re apprehensive, fearful, and unhappy. You’re bored. Sound like YOU?

If you are human, you have probably felt like this at one time or another.  Perhaps you feel like this right now.  Do you ride it out or throw in the towel and quit?  Are you up to trying something different?

I want you to try this:  It’s not easy, but it’s simple.  You will have to CHOOSE to show up and participate 100%, no matter the task or the event.  You will learn how to get “from” a situation by full participation, not just get “through” it.  It’s about giving your all (not coasting by).  It’s about understanding that you are a verb (not a noun). It’s about being the professional you choose to be, no matter where you are or what you are doing.

Who creates your happiness?  YOU
Who creates your fulfillment?  YOU
Who creates your satisfaction?  YOU

You create these by CHOOSING to be happy, fulfilled, and satisfied.

Think about it.  You are going to a networking luncheon.  You are going to take a course. You are going to meet a client.  You are going to an important event.  Since you are going to do it anyway…then CHOOSE to show up 100%.  Show up full of gratitude and joy, and create a way to make it a great experience!

Choose who YOU want to be, and be that person.  It’s amazing how it will make you feel and what will happen.  Are you smiling because you are happy, or happy because you are smiling?  Are you full of gratitude because you have so much of it, or are you rich with blessings because you are thankful?  Are you kind because you feel loved, or do you feel loved when you CHOOSE to be kind?

CHOOSE to BE what you want to see, and watch it come to pass!  You are headed for an amazing experience!

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– See more: http://actioncoachpjweiland.com/?p=591#sthash.uSuJ7OkG.dpuf

If you are in the Chicago area, consider taking one of PJ’s workshops, 6 Steps to a Great Business, coming up on 2/19 and 3/4.

 

2016 Online Small Business Events

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Health Benefits Done Right: Health Insurance and the Role of Payroll
January 26, 2016
Finding the right health care for your small business doesn’t have to be hard or costly. This webinar contains the basics you’ll need to find the right plan for you and your employees, and how it relates to your payroll solution.

How to Grow Your Business Online
January 26, 2016
Google is now an important part of the marketing mix for many companies, capable of driving tremendous business. This session is designed to help you understand the factors Google uses to determine the rankings of sites in their organic results, and within their paid results (PPC).

What’s Ahead for Affiliate Marketing?
January 27, 2016
Learn about new products and services on the road map for this year and how you can benefit from them.

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts, and website development.

Credit Card Surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

7 Powerful Excel Features Every Government User Needs to Know
January 27, 2016
Many government employees use Microsoft Excel® only occasionally for updating figures on a monthly report, creating a budget, or preparing mailing lists. Being comfortable using Excel is a great skill to have, but becoming a more knowledgeable user is even better.When you master some power-user tricks, you’ll be more productive and valuable at work.While it is important to play around with Excel and try different functions, having an expert walk you through the process is so much better.During this webcast, you’ll get a step-by-step demonstration of some key Excel features that can truly advance your skills and boost your productivity.

GrowthWheel Tool:  Engaging Customers in Conversation
January 28, 2016
How do you best engage customers/clients to retain and continue to serve them?  Explore activities to start conversations, how to think through what vehicles you’ll use, and key messages you want to convey.

How to Kill It In Social Media
January 28, 2016
You will learn to develop and execute a social media plan for your small business.  You will also learn how to drive traffic and extend brand awareness by leveraging social media.

Free Publicity – Get Buzz and Attention in the Media
January 28, 2016
Presenter Ramon Ray has been featured in the NY Times, Wall Street Journey, Inc Magazine and beyond. In this webinar, he’ll share his secret sauce for getting the media talking about YOU and your product or service.vBusinesses who get media attention build credibility and quickly extend their brand reach faster than simple word of mouth marketing or other marketing. Attendees will leave this insightful, energized and practical presentation with specific tools and best practices to get the attention of local and national media.

How to Build Your First Mobile App
January 28, 2016
Learn from experts about how to approach building a mobile application and explore various do-it-yourself or outsourcing options.

How to Use Offline and Online Networking to Grow your Business
February 2, 2016
Learn how to develop a networking strategy, where the best places to network are, how to perfect your introductions, and more!

Financials for Non-Financial Small Business Owners
February 9, 2016
Understanding your company’s financial statements is fundamental for business success, but often business owners find themselves baffled by income statements, balance sheets, and cash flow forecasts.

Top 5 Ways SCORE Can Help You Launch & Grow Your Business
February 9, 2016
Find out what SCORE can do for you and your business!

Ask the CPA:  Tax Advice for Small Businesses
February 18, 2016
Join us for this timely SCORE LIVE Webinar when we’ll be answering your questions regarding tax preparations for small businesses!

Check back often for updated events!
And don’t forget to connect through LinkedInTwitter, and Google+.

ONGOING EVENTS or PAST WEBINARS

U.S Small Business Administration:  Click HERE for Webinars

IRS:  Click HERE for Webinars

American Management Association:  Click HERE for Webinars

RESOURCES for Small Business

SBA Loans and Grants:  Click HERE 

Women-Owned Business Grants:  Click HERE 

Federal Grants for Small Business:  Click HERE 

Legal Concerns for Small Business:  Click HERE 

Legal Assistance for Small Business:  Click HERE 

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Marketing Challenges of a Debut Author

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Writing a book was never on my post-retirement bucket list.  

In fact, when I decided to leave my wonderful job as a school Occupational Therapist in 2010, I was going to volunteer at the Humane Society.  As altruistic as that sounds, it probably wasn’t the best idea.  I’m a sucker for mewing kittens and sad puppy dog eyes and would have schlepped them home to the dismay of my husband and disservice to our four critters.

Retiring was quite fortuitous, though, as tragically my mother was in the midst of her rapid decline from dementia.  My once brilliant and kind mother eroded into an agitated, confused and severely compromised woman as Alzheimer’s advanced.

Just months before she passed away the following year in 2011, Mom was mostly non-verbal and completely dependent.  I was determined that she would not be remembered as the withering, mumbling old woman lying in the bed, but as the vivacious, intelligent patient Lady who was my mom.

Like the Phoenix, from my mother’s ashes arose I Will Never Forget – A Daughter’s Story of Her Mother’s Arduous and Humorous Journey Through Dementia.

Hers was a story that needed to be told, as it is everyone’s story!

As a debut author, I knew nothing about publishing and especially marketing.  The self-publishing part turned out to be simple enough; just write a big check!  (And I might add “anyone with a big enough check can get any piece of trash published” thus deluging the book market with millions of new releases every day).  However, recouping my ghastly out of pocket expenses through book sales proved frustrating.  I just thought Simon and Schuster would eventually show up at my house and write me a big check!  Ha! Wrong!

 I actually had a marketing consultant through the self-publishing company who provided a lengthy list of recommendations:

  1. Enter I Will Never Forget in Book Award Competitions.  In 2013, I won the prestigious Indie Excellence Award in Aging and seven others.

  2. Set up Facebook and Twitter author pages.

  3. Purchase a web site domain name.

  4. Design my web site www.IWillNeverForgetBook.com.

  5. Market.  Promote.  Network.  Contact.  Repeat.

 Great strategies but they all require more financial outlay, considerable internet help, volumes of time or all three.

 When the web site launched, I officially became a Small Business Owner!  Yeah!  Now what?

Self-Marketing is exhaustively time-consuming!

I was buoyed initially by purchases from family and friends, but they’re a finite source.  Finally, I acknowledged the need for a publicist.  And yes, cha-ching!  But it was an awesome six months as he generated considerable radio and television interviews, requests for articles, endorsements, book signings, etc. all of which gleaned great exposure for I Will Never Forget.

When the marketing campaign ended, though, there I was again, floundering in the murky waters of self-marketing.  Gradually I’ve learned about branding, blast marketing in 15 words, search engine optimization and Blah! Blah! Blah!

Social media is clearly a necessary promotional tool but it’s not without issues.  Facebook reaches “friends” and not necessarily a global market and I’ve been blocked several times by Facebook from using Facebook!  Linked-In has been the most successful in promoting I Will Never Forget especially nationally; however, I’ve been temporarily “restricted” there too!  Although Twitter is more expansive in global markets, trying to promote my book with only 140 characters initially stymied me.

Small Business Owners: Just Keep Juggling the Balls

 I would love to post the magic tricks to SBO success, but I haven’t a clue!  The reality is, the strategies that work for one type of business or owner probably won’t fit another.  Local restaurants mostly market to the surrounding community, whereas authors can promote their eBook anywhere in the world.

Through proverbial trial and error, I’ve learned what works best and what doesn’t in marketing I Will Never Forget.  For example, there are literally countless author groups on line intended to facilitate exposure for one’s book.  But being active in all of these energy gobbling, time-consuming groups is insane, so I’ve whittled it down to a few and discarded the rest.

I’m very good at multi-tasking which helps but marketing a small business is still exhausting and never ending.

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However I’m honored to have penned the:

Multi-Award Winning, Best-Selling Memoir I Will Never Forget – A Story So Incredible It Could NEVER Be A Work Of Fiction!

Now back to social media, cold calls, writing new articles, etc.

 Elaine C. Pereira, MA OTR/L CDP, CDC

Connect with Elaine through LinkedIn

Click HERE to purchase I Will Never Forget

Small Business Online Events for January 2016

It’s extremely important to network and to share online events with other small business owners!  Here is a list of some of the events I have been able to put together for January 2016.  Please feel free to comment below with any of your events you would like to add to the list.

 

The Art & Science of a Great Email
January 6, 2016
This webinar will take you behind the curtain to unveil brand new email engagement insights uncovered by Constant Contact’s data scientists.  Compiled from the analysis of more than 365 million Constant Contact customer emails, these insights will dig deep into the data behind what factors influence subscribers to sign up, open, click and convert.

 

Online Marketing Seminar
January 7, 2016
Free Q&A webinar.  Join us ONLINE from your home or office computer.  We will give you tips on how to get more phone calls and contacts through your website.

 

Wolfe’s Rules of Marketing for Entrepreneurs and Innovators
January 7, 2016
From high-visibility, high-impact initiatives such as improving your website, to everyday tasks such as how you answer the telephone or request customer feedback, marketing is interlaced into virtually every aspect of your business. Yet, in the rush to generate sales revenue, many entrepreneurs underestimate its importance, hoping to become the 1-in-a-1000 businesses that take off due to word-of-mouth referrals.

 

12 Great Mobile Apps that will Grow Your Business in 2016
January 12, 2016
The term “smart phone” hardly begins to describe what can be done on a mobile device these days, especially for small business owners or entrepreneurs. Mobile devices, and the multitude of apps that can be run on them, are now vital tools in the fast-moving, “do-it-all-now” climate that exists in today’s business world.

 

Social Media, Marketing, and Websites
January 27, 2016
Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts and website development.

 

Credit card surcharging:  What are the stipulations for compliance?
January 27, 2016
The worst thing end-user organizations can do is to have an uninformed reaction to surcharging. It’s important to first look at the big picture as end-users should also educate suppliers about the economics of card acceptance, pointing out the savings possible and other benefits.

 

Check back at the end of January for February Online Events!  

And don’t forget to connect through LinkedInTwitter, and Google+.

 

Click on the images below for more details about these really great business books!

Book     Book 2    Book 3